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Payday Loan and Cash Advance Trends

This Personal Loan, Cash Advance, and Payday Loans trend analysis provides an in-depth understanding of how consumers have been behaving from 2004-2009. You will notice that Ohio and Alabama have searched for financial aid online the most, both states having over a 6.0 unemployment rate. Something else to notice is the decline in personal finance searches since 2007, which was when loans had fewer restrictions to lend to consumers. This past year has seen a sharp increase though. Personal finance is not always found in national news but just this year, personal loans have been getting reported on more and more as we see many people struggle with the current economic situation.

* locations sorted by cash advance

National Overview - Cash Advance, Personal Loan, Payday Loan - 2004 to YTD

States Cash Advance Personal Loan Payday Loan
Ohio 1 0.5 0.38
Alabama 0.83 0.53 0.56
Tennessee 0.82 0.49 0.45
Mississippi 0.81 0.53 0.6
Florida 0.8 0.52 0.35
Michigan 0.79 0.42 0.22
Arkansas 0.76 0.51 0.41
South Carolina 0.76 0.5 0.37
Kentucky 0.74 0.53 0.38
North Carolina 0.74 0.52 0.44
City Cash Advance Personal Loan Payday Loan
Jacksonville 1 0.43 0.41
Columbus 0.82 0.37 0.3
Richmond 0.81 0.5 0.44
Detroit 0.76 0.34 0.21
Cleveland 0.75 0.45 0.34
Orlando 0.74 0.45 0.27
Cincinnati 0.74 0.42 0.35
Nashville 0.72 0.4 0.36
Norfolk 0.71 0.38 0.5
Louisville 0.66 0.43 0.35

A Closer look at California Payday Loans, Personal Loan and Cash Advance Trends

 
City Cash Advance Personal Loans Payday Loan
Gardena 1 1.08 1.03
Santa Ana 0.15 0.16 0
Walnut Creek 0.14 0.16 0
Bakersfield 0.12 0.15 0
Riverside 0.11 0.14 0
Stockton 0.11 0.15 0.04
Fresno 0.1 0.15 0.07
Sacramento 0.09 0.12 0.04
San Mateo 0.09 0.1 0
Los Angeles 0.08 0.1 0.04

Note that two of the largest populated cities; San Diego, and San Jose, did not make this list. In many situations, the cities with the largest population also have the largest search trends but that is not the case with California Payday Loans.

A Closer look at Florida Cash Advance, Payday Loans and Personal Loan Trends

 
City Cash Advance Personal Loans Payday Loan
Jacksonville 1 0.67 0.38
Tallahassee 0.91 0.64 0.51
Ft Lauderdale 0.79 0.82 0
Orlando 0.72 0.68 0.27
Pensacola 0.69 0.72 0.27
Gainesville 0.65 0.45 0.26
Tampa 0.61 0.6 0.26
Delray Beach 0.55 0.8 0.54
Boca Raton 0.53 0.68 0.22
Ormond Beach 0.53 0.54 0.32

Note that the city with the most population; New York City, did not make this list. In many situations, the cities with the largest population also have the largest search trends but that is not the case with New York Personal Loans.

A Closer look at New York Personal Loan, Cash Advances and Payday Loan Trends

 
City Cash Advance Personal Loans Payday Loan
Islip 0 1 0
Binghamton 0 0.86 0
Babylon 0 0.81 0
Tarrytown 0 0.74 0
Staten Island 0 0.69 0
Syracuse 0.23 0.68 0.19
Albany 0.19 0.63 0.19
Buffalo 0.32 0.63 0.22
Rochester 0.21 0.55 0.17
Brooklyn 0 0.55 0

A Closer look at Texas Payday Loans, Personal Loans, and Cash Advance Trends

 
City Cash Advance Personal Loans Payday Loan
Irving 1 0 0.83
Arlington 0.81 0 0
Waco 0.64 0.71 0.37
Houston 0.54 0.44 0.37
Ft Worth 0.54 0.55 0.45
Plano 0.51 0.61 0.45
Dallas 0.5 0.6 0.44
San Antonio 0.47 0.52 0.36
Richardson 0.46 0.46 0.34
El Paso 0.45 0.51 0.36

Using Google Trends, we were only able to gather data for the three states listed above. Every other state did not have enough data recorded by Google to display a trend. This could be a result of data that was previously indexed has been skewed or lost since the National Overview suggest there has been data recorded since 2004. Another theory is that, Personal Loan and Cash Advance trends are not search by city, but rather by state. The following list is sorted by population density;

A Closer look at Illinois Cash Advance, Payday Loan and Personal Loan Trends

Chicago
Aurora
Rockford
Naperville
Joliet
Springfield
North Peoria
Peoria
Elgin
Waukegan

A Closer look at Pennsylvania Personal Loans, Cash Advances and Payday Loan Trends

Philadelphia
Pittsburgh
Allentown
Erie
Reading
Bethlehem
Scranton
Lancaster
Levittown
Harrisburg

A Closer look at Arizona Payday Loan, Personal Loan and Cash Advance Trends

Phoenix
Tucson
Mesa
Glendale
Chandler
Scottsdale
Gilbert
Tempe
Tempe junction
Peoria

A Closer look at Nevada Cash Advances, Payday Loans and Personal Loan Trends

Las Vegas
Henderson
Paradise
Reno
Sunrise Manor
Spring Valley
North Las Vegas
Sparks
Carson City
Pahrump

A Closer look at Minnesota Personal Loans, Cash Advances and Payday Loans Trends

Minneapolis
Saint Paul
Rochester
Duluth
Bloomington
Plymouth
Brooklyn Park
Eagan
Eden Prairie
West Coon Rapids

A Closer look at Missouri Personal Loans, Cash Advances and Payday Loans Trends

North Kansas City
Kansas City
Saint Louis
Springfield
Independence
East Independence
Columbia
Saint Joseph
Lees Summit
Saint Charles
 
This Cash Advance, Personal Loan and Payday Loans trend analysis provides a comprehensive overview of how people are looking for financial help online.
 

 
 

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